The PackIt Lunch Bag is the new product that promises to keep your food cold longer than any other insulated product on the market. This is one of those products where the design is so simple, but yet so smart that all I can think is why didn’t I come up with this?!

The difference between PackIt and other similar products is that instead of just being insulated and keeping the cold in, this bag itself is the cold pack. You put the whole bag into the freezer and all of the sides of the bag and the bottom become the cooling mechanism. One of the best design features in my opinion is that the bag folds up nicely so it fits nice and easy into your freezer without taking up to much space

So I got my hands on one and had to try it out, as it seems to be blowing up in popularity in the last couple weeks. The bag actually did everything it claims to through my testing. I don’t wait ten hours to eat my lunch while at work, but after 5 hours my food was as cold, if not colder, than it would have been had I left it in the office refrigerator. I did leave some food in there to try it out through my nine hour work day, and yes the food was still cold!

I like this bag a lot, and will continue to use it. The only drawback I could see is that you actually have to plan ahead and leave it in the freezer for a while, but with just a tiny bit of forethought this is not really an issue. I highly recommend the PackIt Lunch Bag it is always refreshing when a new as seen on tv product comes out that does what it says with flying colors and is truly useful in everyday life.